When you are exhibiting at an industry trade show, your business has a unique opportunity to make an impression and bring in potential new customers/clients. However, it’s also important to consider the fact that trade shows are very competitive.
With dozens or even hundreds of other booths competing for the same leads as you, having a booth that stands out from the rest can give your business a competitive advantage.
Not sure what to do to achieve an eye-catching display? Our team at Nimlok Orlando can help.
Think Outside the Box (Literally)
Most trade show booth spaces are either square or rectangular in shape, which serves a functional purpose and gives you the most usable space to work with. However, since you already know that other exhibitors will have square-shaped displays, why not use this to your advantage and incorporate some different shapes and elements into your design? Doing so can help to break up the sharp angles of a typical booth and create added visual interest.
Consider, for example, incorporating a round hanging sign over your booth. This adds a new shape while serving the dual purpose of giving your brand higher visibility within the conference floor space. You can also incorporate eye-catching curves and other shapes into your trade show booth layout by adding a curved reception counter, round seating/meeting areas, and similar concepts.
Use Lighting Creatively
Another way to help your display stand out from the rest is to get creative with lighting. Strategically-placed LED lighting can really draw attention to your booth, whether it comes in the form of lighting around a company logo/sign or even creative rope lighting that runs the perimeter of your booth space. Just be sure that if you use LED lighting in meeting areas or areas where you want a more intimate feeling, you stick to softer LED lighting.
Add Unique Materials
Different lighting options can be especially effective when you combine it with the use of non-traditional material accents, such as a wooden accent wall or steel/metal. At Nimlok Orlando, we have a full woodshop in-house so we can create just about anything from any material to make your design pop. We specialize in designing and creating functional, eye-catching displays that will drive foot traffic to your display.
Our team will always go above and beyond in incorporating unique design elements to make the most of your display space. From rounded edges and other unique layouts to the use of unique lighting and materials, our design team can take your brand to the next level and help you stand out from the crowd at your next show. Interested in finding out more about what we can do for you? Contact us today!